Vivreau Survey: Canadians’ Hydration Habits and Commitment to Sustainability
Based on information from Vivreau’s 2025 Hydration Habits Survey, it is evident that Canadians have varying water consumption patterns, sources, and preferences. The study revealed that about one in four Canadians consume only two or fewer glasses of water on a typical day, and almost half of Canadians primarily drink unfiltered tap water. The survey also highlighted significant differences between Canadians and Americans, with a higher percentage of Canadians relying on unfiltered tap water compared to their American counterparts.
However, there is a positive trend among Canadians, particularly the younger generations, towards prioritizing environmental responsibility. The majority of Canadians always carry a reusable water bottle, and there is a lower reliance on bottled water as the main source of drinking water. This shift towards sustainable water consumption practices is evident in the guilt felt by Canadians when purchasing single-use plastic water bottles.
According to Vivreau’s Vice President of Technical Development, Tom Spillane, understanding consumer behavior is crucial in developing solutions that address health and environmental priorities. The survey findings highlight the younger generation’s role in driving this trend towards sustainability. They not only drink more water but also adopt eco-friendly practices, such as using reusable water bottles. Vivreau is committed to supporting these values by providing sustainable, high-quality water solutions that reflect Canadians’ commitment to reducing single-use plastics.
The survey also revealed interesting insights into Canadians’ hydration habits, with younger generations consuming more water than older generations. Taste, lack of chemicals or contaminants, and convenience were cited as the top factors influencing Canadians’ water choices. While tap water and filtered or purified water were the preferred choices, only a small percentage of Canadians opted for bottled water.
The Vivreau survey emphasizes the positive shift towards sustainable water consumption practices and highlights generational differences in hydration habits. For more information about the survey and Vivreau, visit vivreauwater.com.
Note: This article is based on information from Vivreau’s 2025 Hydration Habits Survey. To read the original article, please visit https://financialpost.com/globe-newswire/vivreau-survey-reveals-canadians-drinking-water-habits-and-commitment-to-sustainability.