Lingyun Tang is a brand that is dedicated to providing hot spring healing aesthetics. With a focus on light luxury hotel environments, the brand aims to target a specific audience with its design. The highly recognizable “hot spring rock” is used as a visual symbol to represent the brand’s youthful expression. This not only adds a new vitality to the ancient hot spring rocks but also maintains the brand’s visual assets, making it a unique memory point for the brand.
In the context of a light luxury hotel, packaging plays a crucial role in capturing the attention of consumers. The Lingyun Tang brand achieves this through its use of a rhomboid checkerboard design, which represents the “spirit” of hot spring water. The bubbles incorporated into the design also portray the “living” nature of the water, evoking a sense of warmth and nourishment. This creates a strong sense of healing and aligns with the desires of high net worth individuals for quality and spiritual enjoyment.
The packaging structure of Lingyun Tang’s hot spring water adopts a unique diamond-shaped folding and flattening structure. This not only breaks away from traditional packaging stereotypes but also provides consumers with a novel experience. The structure is also convenient for storage and carrying, perfectly fitting the fast-paced and high-quality travel lifestyles of modern consumers. Furthermore, the brand follows the trend of environmental protection by using recyclable and sustainable materials. This not only showcases the brand’s social responsibility but also enhances its reputation and product appeal.
Original Article: https://retaildesignblog.net/2025/01/13/lingyun-tang-hot-spring-water-by-lion-peng/