Olympic gold medalist Jess Fox is teaming up with Sydney Water to remind Sydneysiders of the importance of quality water in their daily lives. In a new educational campaign created by It’s Friday, Jess takes viewers on a journey through Sydney’s waterways, showcasing the crucial role Sydney Water plays in delivering clean and safe water to over 5 million people.
The campaign, titled “Water is our life,” aims to raise awareness about the steps Sydney Water takes to ensure that everyone in Sydney has access to some of the best water in the world. From filtering and cleaning to testing, Sydney Water works tirelessly to provide its customers with the essential resource that is often taken for granted.
Through the use of a canoe, Jess unexpectedly rows into the lives of various water users, including an expert from Sydney Water who joins her in showing the importance of water in everyday activities. With a fun and light tone, the campaign highlights how water plays a crucial role in many aspects of Sydney life, from morning coffees to backyard pools.
According to Jess, “If you live in Sydney, your life is tied to water. But it’s not just about our lakes, rivers, and beaches. We need clean and reliable water for everything that makes Sydney great.” She believes that this campaign is crucial in educating people about the role Sydney Water plays and why it should never be taken for granted.
Head of Brand, Media, and Marketing for Sydney Water, Elise Barker, also stresses the importance of the campaign, especially as Sydney’s population continues to grow. She states, “Without our water, Sydney just wouldn’t be Sydney.”
CCO of It’s Friday, Vince Lagana, adds, “Sydney’s water is not just any water, it’s the life force of everything we love about our great city.” He believes that the campaign, with the help of Jess Fox, will remind Sydneysiders of the vital role water plays in their lives.
The campaign will be featured on various platforms, including TV, social media, and radio. It’s Friday’s creative team, along with director Craig Rasmus and photographer Joel Pratley, worked together to bring the campaign to life.
Thanks to Jess Fox and It’s Friday, Sydneysiders are now reminded that their city wouldn’t be the same without Sydney Water. So next time you turn on your tap, remember the hard work and dedication that goes into providing you with clean and safe water. To learn more about the campaign, visit https://campaignbrief.com/olympian-jess-fox-reminds-sydneysiders-that-it-wouldnt-be-the-same-without-sydney-water-in-new-educational-campaign-via-its-friday/.